One day you’re told to fast until noon. The next day breakfast is “non-negotiable for hormone health.” Then it’s cold plunges, electrolytes, barefoot shoes, Zone 2 cardio, Hyrox training, sleep scores, red light therapy, mouth tape, sauna protocols, and seventeen supplements that apparently stand between you and optimal living.
At some point, it started to feel like we all needed to become part-time fitness scientists just to stay healthy.
And honestly, some of this stuff probably does help. I’m not anti-running, anti-recovery, anti-data, or anti-performance. I think there’s value in a lot of it. But I also think a lot of normal adults have become completely overwhelmed trying to keep up with what fitness has turned into.
Especially people in their 30s and 40s.
Because most adults aren’t trying to become fitness influencers or elite athletes. They’re trying to lose some weight, get stronger, stop feeling stiff all the time, keep up with their kids, have more energy, and maybe feel confident in their own skin again. Most people just want to feel capable. They want to feel healthy, useful, and proud of themselves again.
That’s why I think the basics still matter so much.
The internet moved on from the basics because they aren’t flashy enough to grab attention, but they still work better than almost anything else. Consistent strength training works. Walking works. Sleeping more works. Eating mostly real food works. Drinking enough water works. Pushing yourself physically works. Having accountability and being around good people works.
Not because it’s trendy, but because humans have always responded to movement, challenge, discipline, and community.
I think a lot of adults secretly miss that.
They don’t necessarily want more complexity. They want something real. Something hard enough to feel rewarding, but sustainable enough to fit into an actual adult life filled with careers, kids, responsibilities, stress, and limited time.
That’s a huge part of what we believe at GRIT.
We’re not trying to biohack people into better health. We’re helping adults get stronger. We want people lifting weights with purpose, conditioning hard, building muscle, improving endurance, and feeling physically capable again. Not because they’re chasing perfection, but because life genuinely feels better when you’re strong.
You carry yourself differently when you train hard consistently. You have more energy for your family. More confidence. More resilience. More ownership over your life. And ironically, most of those changes come from doing pretty boring things consistently for a long time, not from chasing the newest trend every six weeks.
I’m turning 40 this year, and honestly, fitness matters more to me now than it did in my twenties. Back then it was mostly about performance and aesthetics. Now it affects everything: my energy, my stress levels, my business, my family, my mindset, and the kind of example I’m setting for my kids.
I don’t need fitness to consume my life, but I absolutely need it to improve my life.
And I think a lot of people feel the same way.
Maybe the answer isn’t more optimization. Maybe it’s getting back to what has always worked: lift heavy, condition hard, eat like a grown adult, and show up consistently. Do that for a few years, and your life changes.
